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Pharmacy patronage: identifying key factors in the decision making process using the determinant attribute approach

Duska M Franic1, Sarah M Haddock, Leslie Tootle Tucker

  • 1Department of Clinical and Administrative Pharmacy, College of Pharmacy, University of Georgia, Athens, GA 30602, USA. dfranic@rx.uga.edu

Journal of the American Pharmacists Association : Japha
|January 15, 2008
PubMed
Summary

Consumer pharmacy choice is influenced by more than just convenience. Pharmacy staff attributes significantly impact patronage, highlighting the importance of personnel investment for pharmacy success.

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