Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Telephone and web: mixed-mode challenge.

Jessica Greene1, Howard Speizer, Wyndy Wiitala

  • 1Department of Planning, Public Policy and Management, 1209 University of Oregon, Eugene, OR 97403, USA.

Health Services Research
|January 24, 2008
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Health Care Workers' Trust in Leadership: Why It Matters and How Leaders Can Build It.

Joint Commission journal on quality and patient safety·2024
Same author

"We want what's best for patients." nurse leaders' attitudes about medical cannabis: A qualitative study.

International journal of nursing studies advances·2024
Same author

Social network strategy (SNS) for HIV testing: a new approach for identifying individuals with undiagnosed HIV infection in Tanzania.

AIDS care·2024
Same author

Physician Perspectives on Building Trust with Patients.

The Hastings Center report·2023
Same author

How Are Patients Who Legally Use Medical Marijuana Treated When Hospitalized?

Policy, politics & nursing practice·2023
Same author

Is patients' trust in clinicians related to patient-clinician racial/ethnic or gender concordance?

Patient education and counseling·2023
Same journal

The Association Between Sepsis Coding and Payment to U.S. Hospitals.

Health services research·2026
Same journal

Stagnation in Achieving Recommended Methadone Doses in Opioid Use Disorder Treatment.

Health services research·2026
Same journal

Promoting Transplant Access Through Dialysis Facility Performance Metrics: A Double-Edged Sword.

Health services research·2026
Same journal

Understanding Medicaid Estate Recovery: The Experience of North Carolina and Policy Implications for Future Reforms.

Health services research·2026
Same journal

Racial Disparities and Personal Responsibility Incentives in Medicaid.

Health services research·2026
Same journal

Under-Documentation of Z-Codes in Hospitalizations of Homeless Shelter Users in New York City.

Health services research·2026
See all related articles

Mixing telephone and web survey modes significantly boosts response rates in health research. However, researchers should carefully consider potential biases in socially desirable responses and missing data when using mixed-mode surveys.

Area of Science:

  • Health Services Research
  • Survey Methodology
  • Public Health

Background:

  • Optimizing survey response rates is crucial for the validity of health research.
  • Single-mode surveys (telephone or web) have inherent limitations in reach and engagement.
  • Mixed-mode survey designs offer potential solutions to enhance participation.

Purpose of the Study:

  • To evaluate the benefits of mixed-mode (telephone and web) surveys on response rates.
  • To identify data limitations and response biases associated with mixed-mode surveys.
  • To provide recommendations for minimizing modal differences in survey data.

Main Methods:

  • A randomized trial involving 751 employees from a manufacturing company.
  • Participants, previously surveyed via web, were assigned to either a telephone-first or web-first mixed-mode survey.

Related Experiment Videos

  • Follow-up modes were used for nonrespondents to the initial mode.

    • Main Results:

    • Mixed-mode surveys yielded significantly higher response rates (25% and 12% higher) compared to exclusive telephone or web surveys.
    • Telephone respondents showed a tendency towards socially desirable answers on lifestyle questions.
    • Web respondents were more prone to providing missing data for irrelevant or difficult questions.

    Conclusions:

    • Combining telephone and web survey modes substantially increases overall response rates.
    • Modal differences in data quality can be mitigated through consistent missing data handling and question design.
    • Avoiding agree/disagree formats and sensitive personal lifestyle questions in mixed-mode surveys is recommended.