Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Applying cognitive response testing in message development and pre-testing.

C Lapka1, K Jupka, R J Wray

  • 1Health Communication Research Laboratory, Saint Louis University School of Public Health, Saint Louis, MO 63104, USA. lapkacm@slu.edu

Health Education Research
|January 26, 2008
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Distinct Nature of Static and Dynamic Magnetic Stripes in Cuprate Superconductors.

Physical review letters·2018
Same author

Developing tailored positive parenting messages for a clinic-based communication programme.

Child: care, health and development·2016
Same author

Directed blood donor program decreases donor exposure for children with sickle cell disease requiring chronic transfusion.

Immunohematology·2012
Same author

The paradoxes poliomyelitis ant.acut.og incontinence clearance.

Ugeskrift for laeger·2010
Same author

Edge localization of subwavelength structures by use of polarization interferometry and extreme-value criteria.

Applied optics·2008
Same author

Exocrine function in primary Sjögren syndrome: natural course and prognostic factors.

Annals of the rheumatic diseases·2007
Same journal

Supporting responsive feeding in early childhood education centres: a process evaluation of the CELEBRATE feeding intervention using the RE-AIM framework.

Health education research·2026
Same journal

Dataset development and performance analysis of a specialized conversational artificial intelligence model for targeted smoking cessation dialogues.

Health education research·2026
Same journal

Improving health literacy on betel nut and oral cancer: a qualitative exploration of resource adaptation for diverse Victorian communities.

Health education research·2026
Same journal

The intersectionality of gender and location in health education access in Chinese vocational high schools.

Health education research·2026
Same journal

Health education interventions to reduce cannabis and tobacco smoking-related harms among people who use cannabis: a systematic review.

Health education research·2026
Same journal

Examining fear appeals and information seeking in tuberculosis health education campaigns: an experimental test of the extended parallel processing model with perceived barriers as a moderator.

Health education research·2026
See all related articles

Cognitive response testing (CRT) improves health messages by identifying comprehension issues. This qualitative method helps revise confusing language and concepts for better audience understanding.

Area of Science:

  • Public Health Communication
  • Qualitative Research Methods

Background:

  • Effective health information requires audience message pre-testing.
  • Quantitative methods lack depth in assessing language and comprehension.
  • Qualitative research offers deeper insights into message reception.

Purpose of the Study:

  • To explore the utility of Cognitive Response Testing (CRT) in health message development.
  • To add to the literature on qualitative methods in public health communication.
  • To evaluate the effectiveness of CRT in identifying and resolving message comprehension barriers.

Main Methods:

  • Cognitive Response Testing (CRT) was utilized as the primary qualitative research method.
  • Participants were asked to paraphrase message elements, share thoughts/emotions, and suggest improvements.

Related Experiment Videos

  • CRT was applied to health messages concerning bioterrorism and influenza vaccination.

    • Main Results:

    • CRT effectively identified unfamiliar or confusing terminology and concepts in health messages.
    • The method provided a clear framework for revising messages based on audience feedback.
    • Revised messages incorporated simpler language and clearer explanations, enhancing audience appropriateness.

    Conclusions:

    • Cognitive Response Testing (CRT) is a valuable qualitative tool for health message development and testing.
    • CRT facilitates the identification of comprehension barriers, leading to more effective health communication.
    • Findings support the established usefulness of CRT in evaluating and refining health-related messages and surveys.