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The impact of banners on digital television: the role of program interactivity and product involvement

Verolien Cauberghe1, Patrick De Pelsmacker

  • 1Marketing Department, University of Antwerp, Belgium. verolien.cauberghe@ua.ac.be

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|February 16, 2008
PubMed

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