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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Effects of ad placement and type on consumer responses to podcast ads

Eric A Ritter1, Chang-Hoan Cho

  • 1Account Executive, Pyper Paul & Kenney, Tampa, Florida, USA.

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|October 13, 2009
PubMed

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