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Cancer news coverage and information seeking
Jeff Niederdeppe1, Dominick L Frosch, Robert C Hornik
1School of Medicine and Public Health, University of Wisconsin, Madison, Wisconsin 53726-2397, USA. niederdeppe@wisc.edu
Journal of Health Communication
|February 27, 2008
Summary
Individuals actively seek more health information when cancer news coverage increases, especially those who pay close attention to health news or have a family cancer history.
Area of Science:
- Health Communication
- Public Health
Background:
- Patients are increasingly active consumers of health information.
- Understanding how individuals respond to health news is crucial.
Purpose of the Study:
- To examine the relationship between cancer news coverage and health information seeking behaviors.
- To identify specific population segments that respond to cancer news.
Main Methods:
- Utilized a national survey (Health Information National Trends Survey - HINTS) of 6,369 adults.
- Merged survey data with Associated Press (AP) cancer news articles from October 2002 to April 2003.
- Employed logistic regression to analyze the association between news coverage and information seeking.
Main Results:
- A marginally significant positive relationship was found between cancer news coverage and information seeking (p < 0.07).
- This relationship was significant among individuals who closely followed health news (p < 0.01) and those with a family history of cancer (p < 0.05).
Conclusions:
- Elevated cancer news coverage motivates a segment of the population to seek additional information.
- Potential exists for widening disparities in cancer knowledge and behavior due to differential responses to news coverage.
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