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Everyday health communication experiences of college students
Leslie Baxter1, Nichole Egbert, Evelyn Ho
1Department of Communication Studies, University of Iowa, Iowa City, IA 52242, USA. leslie-baxter@uiowa.edu
Objective:
The authors examined college students' day-to-day health communication experiences.
Participants:
A convenience sample of 109 midwestern university students participated in the study.
Methods:
The participants completed health communication diaries for 2 weeks, generating 2,185 records. Frequent health topics included nutrition and diet, minor health concerns, risky health practices, and body fitness.
Results:
Approximately 27% of health communication experiences involved the proactive seeking of health-related information or advice. Interpersonal venues (face-to-face, telephone, and e-mail) were evident in about 75% of the records, which were dominated by exchanges with friends and family members. The authors found modest interactions of topic, channel, and purpose.
Conclusions:
Congruent with the uses and gratifications theory, the authors found that satisfaction with and perceived impact of health communication experiences varied by topic, channel, relationship, and purpose.
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