Re-donation intentions among experienced blood donors: does gender make a difference?

Area of Science:

• Psychology
• Health Sciences
• Sociology

Background:

• Repeat blood donation is crucial for maintaining a stable blood supply.
• Understanding donor motivations, including psychological and social factors, is essential for retention.
• Previous research highlights the Theory of Planned Behavior constructs in donation decisions.

Purpose of the Study:

• To investigate sex differences in the motivations of experienced blood donors for repeat donation.
• To identify key predictors of donation intention among blood donors.
• To develop a more accurate predictive model by incorporating sex-specific motivations.

Main Methods:

• Path analysis was employed to examine relationships between variables.
• Data were collected from experienced blood donors.
• Predictors included Theory of Planned Behavior constructs and prior donation experience.

Main Results:

• Donation attitude, subjective norm, personal moral norm, and donation self-efficacy significantly predicted donation intention.
• Prior donation experience, including vasovagal symptoms and overall satisfaction, also predicted intention.
• Incorporating sex differences into the prediction model significantly improved its accuracy.

Conclusions:

• Sex differences play a significant role in blood donor motivation and intention.
• Interventions tailored to address sex-specific motivations can enhance donor return rates.
• The study provides a framework for improving blood donor retention strategies.