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Strategic planning in diagnostic imaging: meeting the challenge
1Division of Neuroradiology, Department of Radiology, University of Pennsylvania Medical Center, 3400 Spruce Street, 2nd Floor Dulles Building, Suite 219, Philadelphia, PA 19104, USA. frank.lexa.wg99@wharton.upenn.edu
Purpose:
The 21st century has raised new and significant challenges to the practice of diagnostic imaging. Radiologists will have to navigate a difficult path as they face threats from disruptive technologies, adverse demographic changes, pressures to limit reimbursement both from the public and from the private sectors, increased domestic and crossborder competition, and many others. Success in these trying times will require greater attention to strategic planning if we are to thrive and survive in radiology.
Methods:
Strategic planning and tactical implementation methodologies were reviewed, from Sun Tzu to the present day, for applicability to the needs of modern radiology groups.
Results:
A framework for developing and implementing strategic plans was constructed to assist radiology leaders and groups in considering the spectrum of tasks, from gathering intelligence, to developing scenarios, to implementing and evaluating tactical plans.
Conclusions:
Strategy and tactics are too important to be ignored or left to others. They need to be core activities for all radiology leaders. Frameworks can be used to help in providing structure and rigour to strategic planning efforts at the department and group level.
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