Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Managing Impressions

Managing Impressions

Impression management encompasses individuals' deliberate efforts to shape how others perceive them during social interactions. This behavior is often employed to conform to social norms, secure approval, or pursue specific goals. While it involves selective self-presentation, it is not necessarily deceptive; individuals frequently present authentic aspects of themselves that align with situational demands.Common strategies include:Ingratiation: where individuals use flattery or agreeableness...

Hypertension V: Nursing Management

Hypertension V: Nursing Management

The nursing management of hypertension involves accurately assessing symptoms, making a comprehensive nursing diagnosis, collaborating with patients to set goals, and implementing targeted interventions to mitigate the condition's impact and improve patient well-being.Comprehensive AssessmentThe initial step in nursing care for hypertension involves a thorough patient assessment. It includes evaluating symptoms such as headaches, dizziness, blurred vision, and previous hypertension episodes.

Kidney Transplant III: Nursing Management

Kidney Transplant III: Nursing Management

Postoperative Nursing Management for Kidney Transplant PatientsPostoperative nursing management care includes monitoring the surgical site, encouraging early movement, and promoting lung health through breathing exercises. Nurses also administer prescribed medications like H2-blockers, such as famotidine, or proton pump inhibitors, like omeprazole, to help prevent gastrointestinal ulcers and bleeding. Fungal infections in the mouth and bladder can result from immunosuppressive and antibiotic...

Retrieval

Retrieval

Retrieval is the process of getting information out of memory storage and back into conscious awareness. This ability is essential for daily tasks like brushing hair and teeth, driving to work, and performing job duties. Retrieval occurs in three ways: recall, recognition, and relearning.
Recall involves accessing information without cues, such as during an essay test, where individuals must retrieve facts and concepts from memory unaided. Another example is remembering the name of a colleague...

Myocarditis IV: Nursing Management

Myocarditis IV: Nursing Management

Myocarditis is an inflammatory condition of the myocardium requiring meticulous nursing management for optimal patient outcomes. Effective management begins with a thorough assessment of the patient's medical history, paying close attention to past infections, autoimmune disorders, travel history, and exposure to toxins or drugs. Recent viral infections and systemic diseases are particularly relevant due to their potential role in triggering myocarditis.Physical Examination and MonitoringThe...

Impression Management Techniques I: Managing Appearances

Impression Management Techniques I: Managing Appearances

Appearance is a multidimensional aspect of self-presentation that encompasses observable attributes such as clothing, grooming, speech, and nonverbal behavior. These elements are often strategically managed to align with socially constructed expectations in different settings. For instance, individuals tailor their appearance during job interviews, social gatherings, or athletic events to meet the perceived norms of those environments.Contextual Adaptation and Social SignalsThe research...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Community Organizations, Local Health Equity Action Teams, and a Learning Collaborative to Address COVID-19 Disparities in Urban and Rural Communities.

American journal of public health·2024

Same author

Understanding Barriers to COVID-19 Testing Among Rural and Urban Populations in Kansas.

American journal of public health·2022

Same authorSame journal

EDITOR'S NOTE.

Journal of hospital marketing & public relations·2016

Same author

Addressing the need for healthcare and hospital services.

Journal of hospital marketing & public relations·2010

Same authorSame journal

Risk and uncertainty.

Journal of hospital marketing & public relations·2010

Same author

Leadership and management performance.

Journal of hospital marketing & public relations·2009

Same journal

Electronic medical records in long-term care.

Journal of hospital marketing & public relations·2010

Same journal

Uncompensated care and quality assurance among rural hospitals.

Journal of hospital marketing & public relations·2010

Same journal

Pharmaceutical counterfeiting and the RFID technology intervention.

Journal of hospital marketing & public relations·2010

Same journal

An analysis of hospital brand mark clusters.

Journal of hospital marketing & public relations·2010

See all related articles

Search research articles

Related Experiment Video

Updated: Jul 5, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

Managing retention.

¹School of Business, University of New Haven, West Haven, CT 06516, USA.

Journal of Hospital Marketing & Public Relations

|May 6, 2008

Summary

This summary is machine-generated.

Building strong customer relationships through personalized engagement is key for business success. This approach enhances customer satisfaction and retention, which is more cost-effective than acquiring new customers.

More Related Videos

Mindfulness in Motion (MIM): An Onsite Mindfulness Based Intervention (MBI) for Chronically High Stress Work Environments to Increase Resiliency and Work Engagement

Mindfulness in Motion (MIM): An Onsite Mindfulness Based Intervention (MBI) for Chronically High Stress Work Environments to Increase Resiliency and Work Engagement

Published on: July 1, 2015

Related Experiment Videos

Last Updated: Jul 5, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

Mindfulness in Motion (MIM): An Onsite Mindfulness Based Intervention (MBI) for Chronically High Stress Work Environments to Increase Resiliency and Work Engagement

Mindfulness in Motion (MIM): An Onsite Mindfulness Based Intervention (MBI) for Chronically High Stress Work Environments to Increase Resiliency and Work Engagement

Published on: July 1, 2015

Area of Science:

Business Management
Marketing Strategy

Background:

Modern customers are increasingly demanding, educated, and expect personalized interactions.
Acquiring new customers is significantly more expensive than retaining existing ones.
Dissatisfied customers often cease business and may share negative experiences, impacting brand reputation.

Purpose of the Study:

To outline a customer engagement process focused on building relationships and customized interactions.
To highlight the importance of customer satisfaction in every interaction.
To underscore the necessity of customer retention strategies in today's market.

Main Methods:

Consulting customers to understand preferences.
Building familiarity and knowledge to foster relationships.
Leveraging every customer contact to enhance satisfaction.

Main Results:

A customized business approach leads to stronger customer relationships.
Proactive engagement increases customer satisfaction.
Effective retention strategies mitigate the costs and risks associated with customer dissatisfaction.

Conclusions:

A relationship-centered, personalized approach is crucial for modern business success.
Prioritizing customer satisfaction and retention is vital for long-term profitability.
Understanding and meeting individualized customer expectations drives loyalty.