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Updated: Jul 4, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Regulating the expectation of reward via cognitive strategies
Mauricio R Delgado1, M Meredith Gillis, Elizabeth A Phelps
1Department of Psychology, Rutgers University, 101 Warren Street, Newark, New Jersey 07102, USA.
Abstract:
Previous emotion regulation research has been successful in altering aversive emotional reactions. It is unclear, however, whether such strategies can also efficiently regulate expectations of reward arising from conditioned stimuli, which can at times be maladaptive (for example, drug cravings). Using a monetary reward-conditioning procedure with cognitive strategies, we observed attenuation in both the physiological (skin conductance) and neural correlates (striatum) of reward expectation as participants engaged in emotion regulation.
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