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Updated: Jul 3, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
[Is one picture worth a thousand words? Risk communication in primary care: advantages and shortcomings of different
S Neuner-Jehle1, O Wegwarth, J Steurer
1Institut für Hausarztmedizin, Universitätsspital Zürich. sneuner@bluewin.ch
Abstract:
Communication about risk, e.g. cardiovascular risk, is a central task of physicians in their daily practice. In this paper we summarize the different methods of risk communication published in the literature. The different methods and their particular advantages and shortcomings are described and some recommendations are formulated. The most significant of them are: verbal qualifiers like, your risk for a cardiovascular event is moderate, is imprecise and difficult to interpret. Information about risk in numerical form is more comprehensible when delivered in natural frequencies compared to percentages, pictorial representations contribute to a better understanding. Probably not one single mode of representation is the most effective way to convey information about risk, but a combination of methods.
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