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Published on: March 8, 2012
Human papillomavirus vaccination coverage on YouTube
Kevin A Ache1, Lorraine S Wallace
1Graduate School of Medicine, Department of Family Medicine, University of Tennessee, Knoxville, Tennessee 37920, USA. kache@mc.utmck.edu
American Journal of Preventive Medicine
|August 5, 2008
Summary
YouTube videos largely portray human papillomavirus (HPV) vaccination positively, though viewer comments offer diverse perspectives. Healthcare professionals should monitor online health information to guide patients effectively.
Area of Science:
- Public Health
- Digital Health Communication
- Vaccinology
Background:
- Internet users frequently seek health information online.
- Participatory platforms like YouTube allow users to both consume and contribute health content.
- This study examines the online discourse surrounding human papillomavirus (HPV) vaccination on YouTube.
Purpose of the Study:
- To analyze the portrayal of HPV vaccination in YouTube videoclips.
- To assess viewer engagement through posted comments on HPV vaccination content.
- To understand the nature of HPV vaccination information available on YouTube.
Main Methods:
- YouTube was searched using terms related to HPV vaccination and Gardasil.
- Videoclips were retrieved and categorized based on their portrayal of HPV vaccination (positive or negative).
- Viewer-posted comments were enumerated for relevant videoclips.
Main Results:
- 146 unique videoclips related to HPV vaccination were identified.
- A significant majority (74.7%) of videoclips presented HPV vaccination in a positive light.
- Over a third of the videoclips (32.2%) had viewer comments, indicating audience interaction.
Conclusions:
- YouTube hosts a diverse range of information on HPV vaccination and cervical cancer.
- Healthcare providers must be aware of the content available on YouTube and similar platforms.
- Professionals need to be prepared to address patient inquiries stemming from online health information.
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