Related Experiment Video
Updated: Jul 3, 2026

Objectification of Tongue Diagnosis in Traditional Medicine, Data Analysis, and Study Application
Published on: April 14, 2023
[On rhetorics and medicine].
1Reuth Medical Center, Sackler Faculty of Medicine, Tel Aviv University, Tel Aviv. aohry@bezeqint.net
Rhetoric, the art of persuasive language, originated in ancient Greece and significantly impacted European intellectual life, including medicine. It is now experiencing a resurgence in various fields, emphasizing the need for medical professionals to master communication skills.
Area of Science:
- The study falls within the humanities, specifically focusing on rhetoric and its historical and contemporary applications.
- It examines the evolution of rhetoric as the science of effective language use for explanation and persuasion.
Context:
- Rhetoric, originating in ancient Greece with figures like Corax and Gorgias, was a dominant intellectual force until the 17th century.
- Its influence extended across European intellectual life, notably impacting medical teaching and practice, as exemplified by figures like Cabanis.
- Contemporary society sees a revival of rhetoric in media, politics, academia, social discourse, and medicine.
Purpose:
- To trace the historical trajectory of rhetoric from its ancient Greek origins to its current resurgence.
- To highlight the historical significance of rhetoric in intellectual and medical contexts.
- To underscore the renewed importance of rhetorical skills for contemporary professionals, particularly in medicine and allied health.
Summary:
- The historical development of rhetoric showcases its profound influence on intellectual traditions, including medicine.
- Despite a decline after the 17th century, rhetoric is currently experiencing a significant revival across multiple domains.
- The resurgence necessitates that medical and allied health students acquire essential communication, ethical, and behavioral competencies.
Impact:
- Re-emphasizes the critical role of effective communication and ethical conduct in medical education and practice.
- Suggests that integrating rhetorical training can enhance the professional capabilities of future healthcare providers.
- Highlights the interdisciplinary relevance of rhetoric, bridging the humanities and health sciences.
Related Concept Videos
Routes of Persuasion
Techniques of Therapeutic Communication II: Focusing, Paraphrasing, and Summarizing
This therapeutic technique can also be used when a patient brings up pertinent information during a health-related conversation. The...
Impression Management Techniques I: Managing Appearances
Agonism and Antagonism: Quantification
To quantify these effects, researchers use a dose-response curve, which provides valuable information about the potency and efficacy of a drug. Potency refers to...
Ethical Dilemmas I
Let us explore some examples to understand the potentially complex moral decisions nurses face.
Take the case of caring for minors, particularly in areas related to reproductive...
Impression Management Techniques IV: Altercasting

