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Interactive and cultural differences in online newspapers
Moonki Hong1, Steven McClung, Youngrak Park
1Department of Communication, Florida State University, Tallahassee, Florida 32308, USA. hmoonki@yahoo.co.kr
Summary
Online newspapers in South Korea offer more active interactivity features compared to U.S. versions. U.S. online newspapers, however, provide more inactive interactivity features, highlighting cultural differences in digital news consumption.
Area of Science:
- Digital Media Studies
- Intercultural Communication
- Journalism Studies
Background:
- The rise of digital platforms has transformed traditional media consumption.
- Online newspapers present unique opportunities for user engagement and interactivity.
- Cultural contexts can significantly influence the design and adoption of digital features.
Purpose of the Study:
- To investigate interactivity features in online newspapers across different cultures.
- To compare the types and extent of user engagement in South Korean and U.S. online newspapers.
- To understand the relationship between cultural context and online newspaper interactivity.
Main Methods:
- Content analysis of 116 online versions of South Korean and U.S. daily newspapers.
- Examination of interactivity features based on user activities during online reading.
- Categorization of interactivity into 'active' and 'inactive' features.
Main Results:
- South Korean online newspapers utilize a greater number of 'active' interactivity features.
- U.S. online newspapers exhibit a higher prevalence of 'inactive' interactivity features.
- Significant cultural variations exist in the implementation of online newspaper interactivity.
Conclusions:
- Cultural norms and user expectations shape the interactivity design of online newspapers.
- The findings offer new insights into intercultural differences in digital journalism.
- Understanding these differences is crucial for global media strategies and user experience design.
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