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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Does the impact of anti-drinking and driving Public Service Announcements differ based on message type and viewer

Annesa Flentje Santa1, Bryan N Cochran

  • 1Department of Psychology, University of Montana, Missoula, Montana 59812-1584, USA. annesa.santa@umontana.edu

Journal of Drug Education
|August 30, 2008
PubMed

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