Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Socioemotional Experience and Gender Development

Socioemotional Experience and Gender Development

Social-emotional experiences and cultural influences play significant roles in shaping gender development. During middle childhood, from ages 6 to 11, peer groups become dominant in reinforcing gender norms. Children in this age group often align with same-gender peer groups, which actively encourage behaviors that conform to traditional gender roles. For instance, boys may be discouraged from engaging in activities perceived as feminine, reinforcing culturally dictated norms about masculinity...

Cross-Sectional Research

Cross-Sectional Research

In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...

Criticisms of the Evolutionary Perspective

Criticisms of the Evolutionary Perspective

In a study where individuals posing as strangers offered compliments and proposed casual sex to students, the responses differed significantly based on gender. Not a single woman accepted the proposal, while 70% of the men agreed. This outcome provides a useful scenario to explore through the lens of evolutionary psychology and social learning theory, highlighting the diverse perspectives on human sexual behaviors.
Evolutionary psychology provides one explanation for these findings, suggesting...

Self-Discrepancy Theory

Self-Discrepancy Theory

One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.

Surveys

Surveys

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Factors Influencing Attraction II: Physical Attraction

Factors Influencing Attraction II: Physical Attraction

Physical attractiveness plays a crucial role in shaping interpersonal attraction, influencing first impressions, social interactions, and long-term relationship dynamics. Psychological research consistently demonstrates that attractiveness affects social evaluations and behavioral outcomes in various contexts.Influence on Social InteractionsResearch has shown that individuals perceived as physically attractive often experience preferential treatment in social and professional settings. One...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Validating the Executive Personal Finance Scale with Financial Investments and Expectations in University Students.

Psychological reports·2016

Same author

COMPULSIVE BUYING TENDENCIES.

Psychological reports·2015

Same author

IS THE SUICIDE RATE A RANDOM WALK?

Psychological reports·2015

Same author

Compulsive buying tendencies and personal finances.

Psychological reports·2014

Same author

Pharmacotherapy in bipolar disorders during hospitalization and at discharge predicts clinical and psychosocial functioning at follow-up.

Human psychopharmacology·2014

Same author

Electroconvulsive treatment during pregnancy: a systematic review.

Expert review of neurotherapeutics·2014

Search research articles

Related Experiment Video

Updated: Jul 2, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Sex differences in online shopping: an exploratory study.

Bijou Yang¹, David Lester

¹Drexel University, USA.

Psychological Reports

|September 4, 2008

Summary

Online purchasing behavior varies significantly. Predictors for buying one of 15 items depended on both the buyer's sex and the specific product chosen in a study of 365 undergraduates.

Area of Science:

Consumer Psychology
E-commerce Analytics

Background:

Understanding online consumer behavior is crucial for e-commerce success.
Previous research indicates demographic factors influence purchasing decisions, but item-specific variations require further exploration.

Purpose of the Study:

To identify the key predictors of online purchasing behavior.
To examine how these predictors differ based on consumer sex and the specific item being considered.

Main Methods:

A quantitative study was conducted with 365 undergraduate students.
Participants' purchasing decisions for 15 different online items were analyzed.
Statistical methods were employed to determine significant predictors.

Main Results:

More Related Videos

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Published on: November 22, 2019

Related Experiment Videos

Last Updated: Jul 2, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Published on: November 22, 2019

Predictors of online purchases were found to be dependent on the purchaser's sex.
The specific item being considered also significantly influenced the purchasing predictors.
No single predictor applied universally across all items and sexes.

Conclusions:

Online purchasing decisions are complex and influenced by a combination of individual (sex) and product-specific factors.
E-commerce strategies should consider tailoring approaches based on consumer demographics and product characteristics.
Further research is needed to explore the nuances of these interactions.