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Updated: Jul 2, 2026

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Staging gender and sexuality in experimental TV entertainment
1Center for Women's Studies and Gender Research, University of Oslo, P.O. Box 1014 Bindern, N-0315 Oslo, Norway. wencke.muhleisen@skk.uio.no
Abstract:
Via examples from recent Norwegian experimental TV shows, this article explores the function of "eye-catchers," parodic (hetero)sexualization, female masquerade and neo-masculinization as strategies for "repetitions with a difference" of traditional styles and motifs by female show hosts, as well as the queer gendering and sexualization of men and masculinities by their male counterparts. Both formats represent innovative renegotiations of gender and sexuality that illustrate the relationship between post-modernism and queer aesthetics.
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