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Peer crowd identification and indoor artificial UV tanning behavioral tendencies
Jerod Stapleton1, Rob Turrisi, Joel Hillhouse
1Pennsylvania State University, USA. jerod@psu.edu
Peer crowd identification influences indoor tanning habits. Identifying with popular crowds increases tanning risk, while identifying with brain crowds offers protection against artificial UV exposure.
Area of Science:
- Health behavior research
- Social psychology
- Dermatology
Background:
- Indoor tanning is a significant risk factor for skin cancer.
- Peer influence is a known factor in health-related behaviors among young adults.
- Understanding social dynamics can inform targeted health interventions.
Purpose of the Study:
- To investigate the association between peer crowd identification and indoor tanning behaviors in undergraduate students.
- To determine if peer crowd affiliation predicts attitudes, beliefs, past use, and intentions related to indoor tanning.
- To explore potential protective or risk-increasing effects of specific peer crowd affiliations on tanning behavior.
Main Methods:
- Survey administered to 174 undergraduate students at a US university.
- Assessed peer crowd identification using established measures.
- Measured indoor tanning behavioral tendencies, including attitudes, normative beliefs, past year use, and intentions.
- Controlled for gender and skin type in statistical analyses.
Main Results:
- Peer crowd identification was significantly linked to indoor tanning behavioral tendencies.
- Identification with the 'popular' peer crowd was associated with the highest risk of indoor tanning UV exposure.
- Identification with the 'brain' peer crowd showed a protective effect against indoor tanning behavior.
- These associations were independent of participants' gender and skin type.
Conclusions:
- Peer crowd affiliation is a significant correlate of indoor tanning behaviors among college students.
- Targeting interventions based on peer crowd identification may be effective in reducing indoor tanning.
- Future skin cancer prevention efforts should consider the role of social identity and peer groups.
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