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Related Experiment Video

Updated: Jun 30, 2026

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

Published on: July 5, 2015

Cross-modal deactivations during modality-specific selective attention.

Jennifer L Mozolic¹, David Joyner, Christina E Hugenschmidt

¹Wake Forest University School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, USA. jmozolic@wfubmc.edu

|September 27, 2008

Summary

This summary is machine-generated.

Focusing attention on one sense, like hearing or sight, reduces brain activity in areas processing other senses. This cross-modal deactivation explains why unattended senses perform worse when attention is divided.

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Last Updated: Jun 30, 2026

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

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Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity

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Cross-Modal Multivariate Pattern Analysis

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Published on: November 9, 2011

Area of Science:

Neuroscience
Cognitive Science

Background:

Sensory processing involves suppression of non-attended modalities.
Behavioral studies indicate attention to one sense impairs performance in others.

Purpose of the Study:

Investigate how auditory or visual attention affects neural activity in unattended sensory cortices.
Determine the neural basis of cross-modal suppression during selective attention.

Main Methods:

Functional magnetic resonance imaging (fMRI) in 15 participants.
Utilized a cued detection paradigm to assess modality-specific attention effects.
Examined neural activity with and without targets in the attended modality.

Main Results:

Attention to one sensory modality caused decreased activity in unattended sensory cortices (cross-modal deactivations).
Attentional effects appear additive with stimulus-driven activity.
Largest deactivations observed during selective attention to a present stimulus in the attended modality.

Conclusions:

Selective attention to one modality leads to behavioral deficits in unattended modalities.
Cross-modal deactivation serves as a neural marker for modality-specific selective attention.