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Published on: June 21, 2019
Surviving in the age of price transparency
Christopher J Donovan1, Margery Mazoh, James P Brown
1Cleveland Clinic, Cleveland, Ohio, USA. donovac@ccf.org
Summary
Healthcare organizations can adopt value-based pricing strategies for mutual patient and organizational benefit. This approach, exemplified by the Cleveland Clinic, integrates cost, quality, and market factors into pricing decisions.
Area of Science:
- Healthcare Management
- Health Economics
- Pricing Strategy
Background:
- Healthcare organizations face increasing pressure to align financial strategies with patient value.
- Traditional pricing models often fail to capture the full spectrum of value in healthcare services.
Purpose of the Study:
- To outline a value-based pricing strategy for healthcare organizations.
- To detail the components and implementation framework for successful value-based pricing.
Main Methods:
- The study describes a value-based pricing strategy centered on five key components: relationship to cost, payment considerations, quality, market tolerance, and consistency.
- It proposes seven interrelated work streams to align pricing inputs with these value components.
Main Results:
- A structured approach to value-based pricing can be developed by healthcare organizations.
- The Cleveland Clinic's model provides a framework for integrating diverse factors into pricing.
Conclusions:
- Implementing a value-based pricing strategy offers a pathway for healthcare organizations to enhance both patient outcomes and financial sustainability.
- Alignment of pricing inputs through defined work streams is crucial for the effective execution of this strategy.
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