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Related Experiment Video

Updated: Jun 28, 2026

The HoneyComb Paradigm for Research on Collective Human Behavior

The HoneyComb Paradigm for Research on Collective Human Behavior

Published on: January 19, 2019

CERC as a theoretical framework for research and practice.

Shari Veil¹, Barbara Reynolds, Timothy L Sellnow

¹Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, Oklahoma 73019, USA. Shari.Veil@ou.edu

Health Promotion Practice

|December 17, 2008

Summary

This summary is machine-generated.

The Centers for Disease Control and Prevention developed the Crisis and Emergency Risk Communication (CERC) model to guide public health professionals in emergency situations. This framework explains health communication during crises and emergencies.

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Area of Science:

Public Health
Risk Communication
Crisis Communication

Background:

Public health emergencies require effective communication strategies.
The Centers for Disease Control and Prevention (CDC) developed the Crisis and Emergency Risk Communication (CERC) model.
CERC addresses the expanding communication needs of public health professionals.

Purpose of the Study:

To present the Crisis and Emergency Risk Communication (CERC) model as a theoretical framework.
To explain the function of health communication in risk and crisis contexts.
To examine the relationship between risk and crisis communication within emergency response.

Main Methods:

Overview of the CERC model.
Examination of theoretical underpinnings of CERC.
Analysis of communication's role in emergency response.

Main Results:

The CERC model provides a structured approach to health communication during emergencies.
Risk communication and crisis communication are distinct but related components of CERC.
Effective communication is integral to successful emergency response.

Conclusions:

The CERC framework offers valuable insights into public health emergency communication.
Further research is needed to explore the practical applications and propositions of the CERC model.
The model equips professionals to manage communication challenges in public health crises.