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Updated: Jun 28, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Probabilities and preferences: what economics can teach doctors and patients making difficult treatment decisions
Benjamin D Sommers1, Richard Zeckhauser
1Division of General Medicine, Brigham and Women's Hospital, Boston, MA 02155, USA. bsommers@post.harvard.edu
Abstract:
Both for calculating probabilities and considering patient preferences, economics can provide useful analytic tools for those making decisions about risky treatments. For probabilities, integrated and absolute numbers should be preferred to partial and relative ones. Preferences become particularly important in cases where no treatment shows an equal or higher probability for all groups of better outcomes, or for cases where patients' values regarding outcomes can be expected to differ. Moreover, preferences can take account of more than just outcomes themselves; tradeoffs between the short- and long-term, as well as tolerance for risk and anxiety, may also be important.
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