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Leveraging user search behavior to design personalized browsing interfaces for healthcare Web sites
Malika Mahoui1, Josette Jones, Derek Zollinger
1Indiana University, Indianapolis, USA. mmahoui@inpui.edu
Abstract:
Understanding and leveraging user search behavior is increasingly becoming a key component towards improving web sites functionality for the health care consumer and provider. In this study we propose to leverage user search behavior to design user-tailored browsing interfaces to better support locating information in healthcare websites at the point-of-need.
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