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Consumer preferences for mild cheddar cheese flavors.

S L Drake1, P D Gerard, M A Drake

  • 1Department of Food Science, Southeast Dairy Food Research Center, North Carolina State University, Raleigh, NC 27694, USA. mdrake@unity.ncsu.edu

Journal of Food Science
|November 22, 2008
PubMed
Summary

Mild Cheddar cheeses show diverse flavors, often unexpected for their labeling. Consumer preferences vary, with key drivers including color, milky, brothy notes, and sour taste.

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Area of Science:

  • Food Science
  • Sensory Analysis
  • Consumer Behavior

Background:

  • Consumer cheese selection is heavily influenced by flavor.
  • Mild Cheddar cheese lacks standardized definitions for flavor profiles and aging.
  • Lack of defined standards creates ambiguity in consumer expectations for mild Cheddar.

Purpose of the Study:

  • To document distinct flavor profiles within commercially labeled mild Cheddar cheeses.
  • To characterize consumer preferences for specific mild Cheddar cheese flavors and profiles.
  • To bridge the gap between product labeling and consumer expectations in the Cheddar cheese market.

Main Methods:

  • Utilized a trained sensory panel to determine flavor descriptive sensory profiles of 22 mild Cheddar cheeses.
  • Employed an established cheese flavor sensory language for comprehensive flavor analysis.
  • Conducted consumer testing (n=215) with preference mapping, cluster analysis, and discriminant analysis on nine selected cheeses.

Main Results:

  • Mild Cheddar cheeses exhibited significant flavor diversity, with some displaying characteristics typically associated with aged Cheddar.
  • Four distinct consumer clusters with unique preferences were identified.
  • Key drivers influencing consumer liking included color, cooked/milky attributes, whey/brothy flavors, and sour taste.

Conclusions:

  • Commercial mild Cheddar cheeses present a wide spectrum of flavors, challenging simple categorization.
  • Consumer preferences for mild Cheddar are multifaceted, encompassing sensory attributes beyond simple "mildness".
  • Understanding these diverse flavor profiles and consumer drivers can guide product development and marketing strategies for Cheddar cheese manufacturers.