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Related Concept Videos

Kidney Transplant I: Introduction01:28

Kidney Transplant I: Introduction

A kidney transplant is a surgical approach that involves replacing a non-functioning kidney with a healthy one from a donor. This procedure is often a treatment option for end-stage renal disease (ESRD) patients. The method requires careful recipient selection, including evaluating various medical and psychosocial factors. These criteria vary between transplant centers but generally include assessments of the patient's overall health, adherence to medical recommendations, and lifestyle...
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Bone marrow transplant is a potential cure for several diseases, including cancer and specific genetic disorders. Notably, this procedure is applicable for patients suffering from aplastic anemia, certain types of leukemia, severe combined immunodeficiency disease (SCID), Hodgkin's disease, non-Hodgkin's lymphoma, multiple myeloma, thalassemia, sickle-cell disease, and certain cancers.
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Kidney Transplant II: Surgical Procedure01:26

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Preoperative ManagementThe primary goals of preoperative management in kidney transplantation are to optimize the patient’s metabolic state and prepare them for surgery through diet adjustments, necessary dialysis, and tailored medical treatment. This phase also involves comprehensive infection screening and patient education about the surgical procedure and postoperative care to improve outcomes and adherence.Medical ManagementA comprehensive evaluation is required for both the living donor...
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Deal breakers in the organ donation request process.

Alicia Aldridge1, Bonnie S Guy

  • 1Appalachian State University, Boone, NC 28608, USA. Alicia@appstate.edu

Health Marketing Quarterly
|December 2, 2008
PubMed
Summary
This summary is machine-generated.

Organ donation consent rates remain low, around 50%. Understanding family decision-making barriers, including family factors, requestor traits, and request dynamics, is key to improving organ donation consent.

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Area of Science:

  • Medical Social Science
  • Public Health
  • Marketing

Background:

  • Organ donation consent rates have plateaued at approximately 50%.
  • The demand for transplantable organs significantly exceeds the available supply.
  • This study examines family decision-making processes influencing deceased organ donation consent.

Purpose of the Study:

  • To enhance social marketing strategies for increasing organ donation.
  • To identify key factors influencing family consent for organ donation.
  • To develop best practices for improving organ donation consent rates.

Main Methods:

  • Analysis of factors influencing family decisions on organ donation.
  • Identification of "deal breaker" categories impacting consent.
  • Development of recommendations based on commercial marketing principles.

Main Results:

  • Three critical categories significantly impact donation decisions: family predisposition/care, requestor characteristics, and request dynamics.
  • Failure to address these factors often leads to refusal of organ donation.
  • Understanding these barriers is crucial for effective intervention.

Conclusions:

  • Social marketing efforts can be improved by understanding family decision-making.
  • Protocols mirroring commercial marketing strategies can overcome consent barriers.
  • Targeted interventions addressing family, requestor, and request dynamics are needed to increase organ donation consent.