Serial and parallel attentive visual searches: evidence from cumulative distribution functions of response times

Participants searched a visual display for a target among distractors. Each of 3 experiments tested a condition proposed to require attention and for which certain models propose a serial search. Serial versus parallel processing was tested by examining effects on response time means and cumulative distribution functions. In 2 conditions, the results suggested parallel rather than serial processing, even though the tasks produced significant set-size effects. Serial processing was produced only in a condition with a difficult discrimination and a very large set-size effect. The results support C. Bundesen's (1990) claim that an extreme set-size effect leads to serial processing. Implications for parallel models of visual selection are discussed.