Using systematic measurement to target consumer activation strategies.
1Department of Planning, Public Policy and Management, University of Oregon, Eugene, OR 97403-1209, USA. jhibbard@uoregon.edu
Medical Care Research and Review : MCRR
|December 5, 2008
Summary
Empowering consumers in healthcare requires tailored support. Understanding consumer activation levels is key to improving engagement and health behaviors, benefiting individuals and the system.
Area of Science:
- Health Services Research
- Patient Engagement
- Behavioral Science
Background:
- Current health policies increasingly emphasize consumer roles and behaviors.
- Failure to meet these expectations carries significant individual, systemic, and societal costs.
- Limited support exists to aid consumers in adopting new health-related roles and behaviors.
Purpose of the Study:
- To review strategies for stimulating consumer engagement in health and healthcare.
- To explore the concept of consumer activation as a framework for enhancing involvement.
- To present data linking activation levels to specific health behaviors.
Main Methods:
- Literature review of approaches to stimulate consumer engagement.
- Exploration of the construct of consumer activation.
- Analysis of illustrative data on activation levels and health behaviors.
Main Results:
- Consumer activation is a potential organizing construct for health engagement strategies.
- Activation levels correlate with engagement in specific health behaviors.
- Measuring and calibrating support based on activation can improve interventions.
Conclusions:
- Strategies to increase consumer involvement in health should consider tailoring support to activation levels.
- Individual, group, and community-level tailoring of activation strategies is recommended.
- Addressing consumer activation is crucial for effective health policy and outcomes.
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