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Media literacy as a violence-prevention strategy: a pilot evaluation
Theresa Webb1, Kathryn Martin, Abdelmonem A Afifi
1Department of Epidemiology, Southern California Injury Prevention Research Center, UCLA School of Public Health, 10960 Wilshire Boulevard, Los Angeles, CA 90024, USA. twebb@ucla.edu
The Beyond Blame media literacy curriculum effectively reduced youth exposure to media violence. Students using the curriculum showed significant improvements in understanding and challenging media violence compared to control groups.
Area of Science:
- Public Health
- Media Studies
- Education
Background:
- Youth violence is a significant public health issue in the U.S.
- Media exposure to violence is a contributing factor to youth violence.
Purpose of the Study:
- To evaluate the feasibility of the "Beyond Blame: Challenging Violence in the Media" curriculum as a large-scale intervention.
- To assess the curriculum's impact on students' understanding and response to media violence.
Main Methods:
- Pilot study involving intervention and control groups.
- Pre- and posttest assessments of knowledge and understanding related to media violence.
- Comparison of score changes between students who participated in the curriculum and those who did not.
Main Results:
- Intervention students demonstrated significantly higher posttest scores compared to the control group.
- A large majority (90.2%) of intervention students reported significant score increases, versus 18.8% in the control group (p < .0001).
- The magnitude of score improvement was substantially greater in the intervention group.
Conclusions:
- The "Beyond Blame" curriculum is a feasible and effective intervention for addressing media violence's impact on youth.
- The curriculum shows promise in enhancing students' media literacy regarding violence.
- Further implementation and research are warranted to confirm these findings in broader populations.
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