Related Experiment Video
Updated: Jun 25, 2026

Using Facial Electromyography to Assess Facial Muscle Reactions to Experienced and Observed Affective Touch in Humans
Published on: March 15, 2019
The neural response to facial attractiveness.
Anjan Chatterjee1, Amy Thomas, Sabrina E Smith
1Department of Neurology and Center for Cognitive Neuroscience, University of Pennsylvania, Philadelphia 19104, USA. anjan@mail.med.upenn.edu
Researchers used fMRI to find brain regions linked to facial attractiveness. A network of areas, including the ventral occipital cortex, showed activity correlating with beauty ratings, suggesting automatic processing of facial attractiveness.
Area of Science:
- Neuroscience
- Cognitive Psychology
- Social Neuroscience
Background:
- Facial attractiveness significantly influences social interactions and judgments.
- Understanding the neural basis of attractiveness perception is crucial for explaining social behaviors.
Purpose of the Study:
- To identify the neural correlates of attractiveness perception in the human brain.
- To investigate whether attractiveness processing is automatic or requires explicit attention.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was employed to measure brain activity.
- Participants viewed faces and performed explicit attractiveness judgments or implicit identity judgments.
Main Results:
- Explicit attractiveness judgments activated a widespread network, including the ventral occipital, insular, parietal, and prefrontal cortices.
- The ventral occipital region, including the fusiform face area (FFA), responded to facial beauty even during implicit identity tasks.
- Neural activity in these regions parametrically correlated with the degree of facial attractiveness.
Conclusions:
- The ventral occipital cortex automatically processes facial beauty, independent of explicit attention.
- This automatic processing may act as a neural trigger for the pervasive influence of attractiveness in social contexts.
- These findings shed light on the neural mechanisms underlying social perception and evaluation.
More Related Videos
Related Concept Videos
Facial Feedback Hypothesis
Factors Influencing Attraction II: Physical Attraction
Association Areas of the Cortex
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
Relationship Formation
Muscles for Facial Expressions
Factors Influencing Attraction VI: Personality Traits

