Related Experiment Videos
How do district nurses choose which products to prescribe?
Jason Hall1, Peter Noyce, Judith Cantrill
1School of Pharmaceutical Sciences, University of Manchester. jason.hall@manchester.ac.uk
Abstract:
The aim of this study was to explore the influences on product selection by district nurses when they start to prescribe a product for the first time. Representatives from the pharmaceutical industry had the biggest impact on the prescribing of new products followed by the nurses' colleagues with specialists being viewed more positively than non-specialists. The primary care trust and patients appeared to have little impact on product selection. The challenge for primary and secondary care trusts is to promote safe cost-effective, evidence-based prescribing and to maximize consistency across the primary - secondary care interface. NHS organizations wishing to influence prescribing must convince prescribers that they are interested in more than just reducing costs and they could do well to take a lead from the pharmaceutical industry when they try to get their messages across to prescribers.
Related Concept Videos
Nursing Interventions II: Selecting and Classifying the Nursing Interventions
The Professional Nurse
Communication skills: These are critical characteristics, especially speaking and listening.
Interdisciplinary Care: The Health Care Team-I
Physicians
The physician's primary responsibility is to diagnose illness and direct the medical or surgical treatment of the condition. The authority to admit patients to a healthcare agency or institution and practice care within that setting is granted to physicians by the healthcare agency or institution itself.
Ethical Dilemmas I
Let us explore some examples to understand the potentially complex moral decisions nurses face.
Take the case of caring for minors, particularly in areas related to reproductive...
Dosage Regimen: Individualization
Dosage Regimen Designs: Nomograms and Tabulations