Related Experiment Videos
[Validation of the integration of health belief model and planned behavior theory]
Xin-ying Sun1, Yan Guo, Jing Sun
1Department of Social Medicine and Health Education, Peking University School of Public Health, Beijing 100191, China.
Objective:
To establish and validate a new model of health belief model(HBM) combined with theory of planned behavior(TPB).
Methods:
Path analysis was applied to set up a new model predicting iron-fortified soy sauce consumption behavior using baseline survey data among women in rural and urban areas in Beijing, and the model was validated in follow-up survey.
Results:
It was proved that health values had powerful direct effect on behavior identity and had relatively strong direct effect on attitudes towards behavior; behavior identity had strong effect on behavior barriers, mostly in a direct way, and on behavior intention in a direct or indirect way; control belief was an important external factor influencing behavior intention; behavior intention was the most direct and most important one of factors influencing actual behavior; and convenience to buy was an important external factor influencing actual behavior.
Conclusion:
The integrated model of TPB and HBM explains behavior better and may be attempted in other similar researches.
Related Concept Videos
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Concepts of Health and Illness
Stress Prevention and Stress Management Techniques VI
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results from...
Social Proof
Social Cognitive Perspective on Personality