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Strategic planning: a biomedical communications model.

J E Barrett1

  • 1Center for Educational Resources, University of Washington, Seattle.

The Journal of Biocommunication
|January 1, 1991
PubMed
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This biomedical communications strategy enhances departmental planning for competitive advantage. It involves staff brainstorming and idea prioritization, followed by evaluation and monitoring for successful implementation.

Area of Science:

  • Biomedical Communications
  • Strategic Management

Background:

  • Effective strategic planning is crucial for departments to maintain a competitive edge.
  • Rapid technological advancements necessitate adaptive planning models.

Purpose of the Study:

  • To present a biomedical communications approach to strategic planning.
  • To outline a model for short-term departmental planning and decision-making.

Main Methods:

  • The model emphasizes self-study and collaborative staff brainstorming sessions.
  • It involves identifying options and prioritizing ideas to develop successful strategies.

Main Results:

  • The approach facilitates timely decision-making and adaptation to technological changes.

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  • It enables departments to gain a competitive advantage through structured planning.

    • Conclusions:

    • Implementing this strategic planning model can lead to improved departmental performance.
    • Continuous evaluation and monitoring are recommended post-decision for sustained success.