Related Experiment Video
Updated: Jun 23, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on: March 3, 2026
The value of physical attractiveness in romantic partners: modeling biological and social variables
1New Mexico State University, Psychology Department, PO Box 30001, MSC 3452, Las Cruces, NM 88003, USA. pjonason@nmsu.edu
Abstract:
According to research on physical attractiveness, personal attributes such as gender, height, and self-perception are important in determining how much individuals value physical attractiveness in their romantic partners. In a survey of 228 college-aged participants, the ratings of the physical attractiveness of potential romantic partners were positively correlated with how much participants valued physical attractiveness in their long-term romantic partners. Individuals' partner preferences may be sensitive to their perceptions of themselves. Perceptions of the attractiveness of those in one's local area may also play a part in the development of such partner preferences through exposure.
Related Concept Videos
Factors Influencing Attraction II: Physical Attraction
Relationship Formation
Desirable Characteristics in Others
Factors Influencing Attraction III: Similarity
Understanding Interpersonal Attraction
Factors Influencing Attraction IV: Reciprocity

