Communicating about xenotransplantation: models and scenarios

Wändi Bruine de Bruin1, Umit Güvenç, Baruch Fischhoff

  • 1Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213, USA. wandi@cmu.edu

Summary

Graphic models improved understanding of xenotransplantation risks, such as potential epidemics from recombinant viruses. Presenting complex information visually aids public comprehension of novel medical technologies.