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Communication01:03

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Communication between two animals occurs when one animal transmits an information signal that causes a change in the animal that receives the information. Organisms communicate with one another in a host of different ways. Signals can be auditory, chemical, visual, tactile, or a combination of these. Communication is a critical behavioral adaptation that promotes survival, growth, and reproduction.
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Sharing information, concepts, and emotions to foster mutual understanding is communication. The sender, recipient, and transaction must be considered in this manner. The sender is the person who shares the message, the recipient is the person who receives and understands the message, and the transaction is the method used to deliver the message and the variables that affect the communication's context and surroundings. The nurse-client connection is built on therapeutic communication.
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Science communication reconsidered.

Tania Bubela1, Matthew C Nisbet, Rick Borchelt

  • 1School of Public Health, University of Alberta, Edmonton, Alberta, Canada. nisbet@american.edu

Nature Biotechnology
|June 11, 2009
PubMed
Summary
This summary is machine-generated.

New media challenges public trust in science. An interdisciplinary workshop offers recommendations to improve science communication and engagement, especially concerning industry involvement in research.

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Area of Science:

  • Science Communication
  • Public Engagement with Science
  • Research Ethics

Background:

  • The proliferation of new media platforms significantly impacts how scientific information is disseminated and perceived.
  • Public trust and engagement with science are increasingly influenced by the perceived or actual involvement of industry in academic research.
  • Effective science communication strategies are crucial for navigating complex relationships between research, industry, and the public.

Purpose of the Study:

  • To address the challenges in science communication arising from new media and industry involvement.
  • To develop actionable recommendations for enhancing public trust and engagement with scientific research.
  • To foster interdisciplinary dialogue on best practices in science communication.

Main Methods:

  • Convened an interdisciplinary workshop involving experts from various scientific fields, communication, ethics, and policy.
  • Facilitated discussions on the impact of new media and industry funding on public perception of science.
  • Synthesized expert recommendations for improving science communication strategies.

Main Results:

  • Identified key areas where new media and industry influence public trust in science.
  • Generated a set of practical recommendations for scientists, institutions, and communicators.
  • Highlighted the need for greater transparency and ethical considerations in industry-funded research communication.

Conclusions:

  • Enhanced science communication strategies are essential to maintain public trust in an evolving media landscape.
  • Addressing industry involvement transparently is critical for fostering genuine public engagement with science.
  • The workshop's recommendations provide a framework for improving the integrity and effectiveness of science communication.