Related Experiment Video
Updated: Jun 22, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Shifting loyalties: reconsidering psychology's subject matter
1Clark University, Worcester, MA, USA. zbeckstead@gmail.com
Abstract:
Schwarz (IPBS: Integrative Psychology & Behavioral Science 43:3, 2009) cogently demonstrates that in conjunction with scientific conventionalism psychology has developed a rather deficient view of their subject matter: the human being. Psychology based on an impoverished notion of empirical has rendered subjectivity or 'the measuring apparatus man' invisible. As his story implicitly demonstrates, psychologists supported by a positivistic view of science (in part to be empirical) and notion of 'objectivity' have learned to trust their 'rigorous' methods instead of their participants as capable of revealing important and interesting phenomena. If we are going to take subjectivity and experience seriously there should be a cultivation of a new attitude or orientation regarding psychology's subject matter (i.e., the human being) and science. This commentary discusses Mark Freeman's (2007) argument that the first requirement of science should be 'fidelity to the phenomena' and elaborates on the implications for psychology grounded in this view of science.
Related Concept Videos
Defining Psychology
Contemporary Psychology
Biopsychology
Biopsychology, also known as biological psychology or behavioral neuroscience, focuses on the biological underpinnings of behavior and mental processes. It...
Cognitivism
Previously dominated by behaviorism, which prioritized observable behaviors and largely ignored mental processes, psychology transformed in the 1950s. Cognitive psychologists argue that understanding how we think and process information is...
Humanistic Psychology
This approach...
Psychology as a Science
The scientific method in psychology involves six critical steps: making observations, formulating hypotheses, conducting tests, analyzing...
The Role of Culture

