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Updated: Jun 22, 2026

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control
Published on: July 5, 2015
Auditory selective attention to speech modulates activity in the visual word form area
Yuliya N Yoncheva1, Jason D Zevin, Urs Maurer
1Sackler Institute for Developmental Psychobiology, Weill Medical College of Cornell University, New York, NY, USA.
Focusing on speech over melody during complex listening tasks modulates brain activity. Selective attention to speech enhances the visual word form area (VWFA) in the extrastriate cortex.
Area of Science:
- Cognitive Neuroscience
- Neuroimaging
- Auditory Perception
Background:
- Top-down attentional modulation influences cortical processing of complex auditory input.
- Previous research links auditory and visual word perception to specific cortical regions.
Purpose of the Study:
- To isolate top-down attentional effects on cortical regions involved in speech and word perception.
- To investigate how selective attention to auditory speech versus nonspeech signals impacts brain activity.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was used to measure brain activity.
- Participants performed two challenging active listening tasks: rhyme judgment (attending to speech) and tone-triplet matching (attending to melody).
- Complex auditory stimuli consisted of words overlaid with tone sequences.
Main Results:
- Selective attention to speech, compared to melody, increased blood oxygenation level-dependent (BOLD) signals in the left inferior frontal gyrus, temporal regions, and the visual word form area (VWFA).
- Both attention conditions showed overall deactivation in visual regions relative to rest.
- Attending to speech specifically modulated extrastriate cortex, deactivating fusiform regions except the VWFA, while attending to melody caused uniform deactivation across fusiform regions.
Conclusions:
- Selective attention to speech can specifically tune extrastriate cortex activity.
- Increased activity in the VWFA when attending to speech, relative to surrounding regions, supports connectivity between spoken and visual word processing areas.
- These findings highlight the dynamic interplay between attention and sensory processing in the brain.
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