Related Experiment Video
Updated: Jun 21, 2026

Humor or Rationality? The Neural Mechanisms of How Agent Type and Language Style Influence Satisfaction with Ride-Hailing Service Failure Recovery
Published on: March 13, 2026
Finding comfort in a joke: consolatory effects of humor through cognitive distraction
Madelijn Strick1, Rob W Holland, Rick B van Baaren
1Department of Social and Cultural Psychology, Behavioural Science Institute, Radbound University, Nijmegen, The Netherland. m.strick@bsi.ru.nl
Abstract:
This study aimed to demonstrate that the cognitive demands involved in humor processing can attenuate negative emotions. A primary aspect of humor is that it poses cognitive demands needed for incongruency resolution. On the basis of findings that cognitive distraction prevents mood-congruent processing, the authors hypothesized that humorous stimuli attenuate negative emotions to a greater extent than do equally positive nonhumorous stimuli. To test this idea, the authors used a modified version of the picture-viewing paradigm of L. F. Van Dillen and S. L. Koole (2007). Participants viewed neutral, mildly negative, and strongly negative pictures, followed by either a humorous or an equally positive nonhumorous stimulus, and then rated their feelings. Participants reported less negative feelings in both mildly and strongly negative trials with humorous positive stimuli than with nonhumorous positive stimuli. Humor did not differentially affect emotions in the neutral trials. Stimuli that posed greater cognitive demands were more effective in regulating negative emotions than less demanding stimuli. These findings fully support Van Dillen and Koole's working memory model of distraction from negative mood and suggest that humor may attenuate negative emotions as a result of cognitive distraction.
Related Concept Videos
Cognitive Dissonance
Coping Strategies: Problem Focused
For example, consider a student who struggles to understand their...
The Influence of Cognition on Affect
Stereotype Threat and Self-fulfilling Prophecies
The Anchoring-and-Adjustment Heuristic
Coping Strategies: Emotion Focused

