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Evaluating Active U: an Internet-mediated physical activity program.

Lorraine R Buis1, Timothy A Poulton, Robert G Holleman

  • 1Wayne State University College of Nursing, 5557 Cass Ave, Detroit, MI 48202, USA.

BMC Public Health
|September 12, 2009
PubMed
Summary
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The Active U program, an internet-mediated intervention, successfully encouraged physical activity during winter months. Team competition and goal setting were key factors in participants meeting their physical activity goals.

Area of Science:

  • Public Health
  • Health Promotion
  • Digital Health Interventions

Background:

  • Maintaining physical activity is difficult during winter.
  • The Active U program was developed to promote winter physical activity at the University of Michigan.
  • It included an online log, goal setting, motivational emails, and team competition.

Purpose of the Study:

  • To evaluate the Active U program's reach, effectiveness, adoption, and implementation.
  • To assess factors influencing goal attainment and participation in team competition.

Main Methods:

  • Program evaluation of the eight-week Active U intervention.
  • Approximately 47,000 individuals invited; 7,483 registered.
  • Re-Aim framework used for statistics; multilevel regression for data analysis.

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Last Updated: Jun 20, 2026

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Main Results:

  • 16% of eligible individuals registered; 79% logged data.
  • Staff, older participants, and those with BMI < 25 were more likely to meet goals.
  • Team competition increased goal attainment rates (IRR = 1.28, P < .001).

Conclusions:

  • Internet-mediated interventions with logging, goal setting, and team competition can promote winter physical activity.
  • The Active U program demonstrated effectiveness in engaging a significant portion of the target population.
  • This model may help maintain physical activity levels during challenging seasons.