Related Experiment Video
Updated: Jun 20, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
Published on: January 23, 2017
A model of top-down attentional control during visual search in complex scenes
Alex D Hwang1, Emily C Higgins, Marc Pomplun
1Department of Computer Science, University of Massachusetts, Boston, MA, USA. ahwang@cs.umb.edu
This study introduces a computational model for visual attention during target search in complex scenes. The model accurately predicts where people look, performing comparably to human eye movements.
Area of Science:
- Computational vision
- Cognitive neuroscience
- Human visual attention
Background:
- Visual attention research focuses on predicting saccadic endpoints in naturalistic scenes.
- Stimulus-driven (bottom-up) attention guides viewing in task-free settings.
- Goal-driven (top-down) processes bias attention toward target-like features during search tasks.
Purpose of the Study:
- To develop a top-down computational model of visual attention during visual search.
- To predict saccadic endpoint distributions in complex scenes based on target similarity.
Main Methods:
- A top-down model was created using histogram matching to define feature similarity (orientation, spatial frequency).
- An informativeness measure predicted attentional guidance across feature dimensions.
- Model performance was evaluated using human eye-movement data during search tasks.
Main Results:
- The model successfully predicted saccadic endpoint distributions in search displays.
- Model accuracy was comparable to that of human observers' eye movements.
Conclusions:
- Top-down attentional guidance during visual search can be effectively modeled.
- Feature similarity to the search target is a key factor in predicting attention distribution.
More Related Videos
06:46Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity
Published on: March 18, 2019
06:30Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019