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Updated: Jun 19, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Leslie K John1, Baruch Fischhoff
1Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213-3890, USA. lkjohn@andrew.cmu.edu
This study introduces a new method to assess patient decision-making in healthcare choices. The findings show preferences are generally consistent and align with prospect theory principles.
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