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Gaze shifts do not affect preference judgments of graphic patterns

Hiroshi Nittono1, Yuka Wada

  • 1Graduate School of Integrated Arts and Sciences, Hiroshima University, 1-7-1 Kagamiyama, Higashi-Hiroshima 739-8521, Japan nittono@hiroshima-u.ac.jp

Perceptual and Motor Skills
|October 17, 2009
PubMed
Summary

Gaze shifts do not influence object preference, contrary to the gaze cascade hypothesis. Instead, longer viewing times, known as the mere exposure effect, increase preference for novel graphic patterns.

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