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Aesthetic, emotion and empathetic imagination: beyond innovation to creativity in the health and social care workforce.

Health care analysis : HCA : journal of health philosophy and policy·2009

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Examining creativity in health and care.

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Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care

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Published on: February 16, 2011

Preparing to be creative in the NHS: making it personal.

Carol Massey¹, Deborah Munt

¹NHS Yorkshire and Humber Strategic Health Authority, Yorkshire, UK. carol.lingards@yahoo.co.uk

Health Care Analysis : HCA : Journal of Health Philosophy and Policy

|October 22, 2009

Summary

The National Health Service (NHS) faces challenges in fostering workforce creativity due to a target-driven culture. This paper explores conditions needed to cultivate creativity, emphasizing a personal approach for greater comfort with creative thinking and behavior.

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Area of Science:

Healthcare Management
Organizational Psychology
Innovation Studies

Background:

The National Health Service (NHS) is under pressure to increase creativity and innovation within a quality-focused agenda.
Past performance regimes focused on centrally driven targets, potentially hindering a culture of experimentation.
The workforce may not be adequately prepared for creative thinking and behavior.

Purpose of the Study:

To explore the NHS's current relationship with creativity and innovation.
To identify conditions conducive to fostering creativity within the NHS workforce.
To examine the role of a personal approach in cultivating creative thinking and behavior.

Main Methods:

Literature review on creativity and innovation in business and healthcare.
Analysis of current NHS agendas and performance regimes.
Drawing on insights from leading business innovators and researchers.

Main Results:

The NHS faces a cultural tension between target-driven performance and fostering creativity.
New agendas present opportunities for increased creativity.
Insights from the business sector offer potential strategies for the NHS.

Conclusions:

Cultivating creativity in the NHS requires creating specific conditions that support experimentation.
A personal approach to creativity may be key to preparing the workforce for creative thinking.
The NHS needs to shift from a certainty-based to a possibility-based culture to enhance innovation.