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Improving reproductive health knowledge in rural China--a web-based strategy
Songyuan Tang1, Lichuan Tian, Wei Wei Cao
1Institute for Health Studies, Kunming Medical College, Yunnan, China. songyuantang@ucla.edu
Journal of Health Communication
|October 24, 2009
Summary
Internet access in rural China significantly improved health information dissemination. Local health workers enthusiastically adopted the website, enhancing training and promoting women
Area of Science:
- Public Health
- Health Informatics
- Rural Health
Background:
- Rural health services in China face communication challenges between rural and urban areas.
- Internet access in resource-poor regions offers efficient information diffusion and policy implications.
- Improving reproductive health services is crucial for promoting women's health in rural communities.
Purpose of the Study:
- To test the feasibility of using the Internet to deliver health information to rural areas.
- To improve the quality of reproductive health services in rural China.
- To assess the adoption and diffusion of online health information among local health workers.
Main Methods:
- A collaborative project between UCLA School of Public Health and IHS-KMC.
- An experimental website was developed to disseminate reproductive health information.
- Three rural counties in Yunnan were randomized to receive different intervention levels (training, computers, or control).
Main Results:
- The use of a website to disseminate health information in remote rural areas is feasible.
- Local health workers and interested parties enthusiastically adopted the website.
- Health knowledge diffused from primary users (doctors, cadres, teachers) to secondary users (villagers, students).
Conclusions:
- Internet-based health information dissemination is a viable strategy for rural China.
- The project demonstrated successful adoption and knowledge diffusion through a website.
- This approach has the potential to significantly upgrade rural health services and promote women's health.
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