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Related Experiment Video

Updated: Jun 18, 2026

Utilizing Electroencephalography Measurements for Comparison of Task-Specific Neural Efficiencies: Spatial Intelligence Tasks

Utilizing Electroencephalography Measurements for Comparison of Task-Specific Neural Efficiencies: Spatial Intelligence Tasks

Published on: August 9, 2016

Improving extreme-scale problem solving: assessing electronic brainstorming effectiveness in an industrial setting.

Courtney C Dornburg¹, Susan M Stevens, Stacey M L Hendrickson

¹Sandia National Laboratories, P.O. Box 5800 MS 0830, Albuquerque, NM 87185-0830, USA. ccdornb@sandia.gov

|November 11, 2009

Summary

For real-world challenges, individual electronic brainstorming yields more high-quality ideas than group electronic brainstorming. Aggregating individual electronic responses is more effective for problem-solving than convening electronic groups.

Related Experiment Videos

Last Updated: Jun 18, 2026

Utilizing Electroencephalography Measurements for Comparison of Task-Specific Neural Efficiencies: Spatial Intelligence Tasks

Utilizing Electroencephalography Measurements for Comparison of Task-Specific Neural Efficiencies: Spatial Intelligence Tasks

Published on: August 9, 2016

Area of Science:

Organizational Psychology
Human-Computer Interaction
Innovation Management

Background:

Limited understanding of electronic communication effectiveness in industrial settings.
Previous studies used small, student groups on irrelevant tasks.
This study extends research to large, real-world employee groups over four days.

Purpose of the Study:

Compare individual versus group electronic brainstorming effectiveness.
Assess idea quantity and quality for real-world challenges.
Inform corporate problem-solving strategies.

Main Methods:

Employees and contractors participated in electronic brainstorming.
Participants addressed organization-relevant, real-world problems.
Both individual and group electronic brainstorming formats were used.

Main Results:

Individuals and groups produced similar quantities of electronic ideas.
Individuals significantly outperformed groups in idea originality, feasibility, and effectiveness (p < .05).
Brainstorming duration did not impact idea quantity.

Conclusions:

Aggregating individual electronic responses is superior for solving work-relevant challenges.
Corporate reliance on electronic problem-solving groups should be moderated.
Large nominal groups may be more effective corporate problem-solving tools.