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Reconciling methodological approaches of survey and focus group
1Faculty of Health and Human Sciences, Thames Valley University, London, UK.
Abstract:
The aim of research, be it qualitative or quantitative is either to predict describe or explain a phenomena and add to the body of knowledge within the context of a philosophical belief. Each study generates knowledge in line with a chosen paradigm, and uses appropriate data collection methods. Tw such methods are surveys and focus groups, each of which will be chosen according to the aim of the research.
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