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Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
How do healthcare consumers process and evaluate comparative healthcare information? A qualitative study using
Olga C Damman1, Michelle Hendriks, Jany Rademakers
1NIVEL (Netherlands Institute for Health Services Research), PO Box 1568, 3500 BN, Utrecht, the Netherlands. o.damman@nivel.nl
BMC Public Health
|November 26, 2009
Summary
Consumers struggle to use online healthcare reports due to design and content issues. Improving information clarity and integrating patient reviews can enhance usability of comparative healthcare data.
Area of Science:
- Health Informatics
- Consumer Health Information Behavior
Background:
- Online public healthcare reports are underutilized by consumers.
- Effective use of comparative healthcare information online remains a challenge.
Purpose of the Study:
- To qualitatively examine how healthcare consumers process and evaluate comparative healthcare information found on the Internet.
Main Methods:
- Semi-structured cognitive interviews were conducted with 20 participants.
- Participants engaged in think-aloud protocols while viewing Dutch web pages with comparative healthcare data.
Main Results:
- Twelve themes emerged, categorized into responses to design, information content, information use, and information purpose.
- Identified barriers include information overload and ambiguous terminology on websites.
Conclusions:
- Barriers to effective use of online comparative healthcare information need addressing.
- Future research should explore integrating comparative data with patient reviews.
- Improving the readability of quality of care concepts is crucial for both websites and communication experts.
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