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No magic targets! Changing clinical practice to become more evidence based
Sue Dopson1, Louise FitzGerald, Ewan Ferlie
1Saïd Business School and Fellow in Organisational Behaviour, Templeton College, University of Oxford, U.K.
Health Care Management Review
|December 17, 2009
Summary
Understanding how clinical innovations spread is key. This study explores why healthcare professionals adopt new knowledge, focusing on credibility and social context in the later stages of innovation diffusion.
Area of Science:
- Health Services Research
- Organizational Behavior
- Knowledge Management
Background:
- The diffusion and adoption of innovations in clinical practice are critical for healthcare improvement.
- Underresearched aspects include the factors influencing the utilization of new clinical knowledge.
Purpose of the Study:
- To investigate the determinants of credibility and utilization of new knowledge in clinical settings.
- To understand the decision-making process of healthcare actors in adopting innovations.
- To explore the role of social context in the adoption of clinical innovations.
Main Methods:
- Qualitative analysis of factors influencing knowledge adoption.
- Exploration of decision-making processes among healthcare professionals.
- Examination of the impact of social networks and organizational culture.
Main Results:
- Credibility of information significantly influences its utilization in clinical practice.
- Actor decisions to adopt new knowledge are driven by perceived benefits, ease of use, and social influence.
- The social context, including peer influence and organizational support, plays a crucial role in adoption.
Conclusions:
- Addressing credibility and social context is essential for effective diffusion of clinical innovations.
- Understanding actor motivations and social dynamics can enhance the adoption of evidence-based practices.
- Further research is needed on the long-term impact of social context on sustained innovation adoption.
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