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Related Experiment Video

Updated: Jun 17, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

Pure mediated priming: a retrospective semantic matching model.

¹Department of Psychology, Wayne State University, 5057 Woodward Avenue, 7th Floor, Detroit, MI 48202, USA. larajones@wayne.edu

Journal of Experimental Psychology. Learning, Memory, and Cognition

|January 8, 2010

Summary

Pure mediated priming, where concepts activate indirectly without strong associations, was established in lexical decision tasks. Results support a modified semantic matching model for this priming effect.

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Published on: May 9, 2019

Area of Science:

Cognitive Psychology
Psycholinguistics
Semantic Memory

Background:

Mediated priming involves activating a target concept through an indirectly related prime via a mediator.
Prior research focused on mediators strongly associated with primes.
Pure mediated priming explores activation where prime-mediator and mediator-target links are weakly associative.

Purpose of the Study:

To establish the existence of pure mediated priming.
To determine which semantic priming model best explains pure mediated priming.
To differentiate between spreading activation, compound-cue, and semantic matching models.

Main Methods:

Conducted three experiments using double and standard lexical decision tasks (LDTs).
Included a continuous lexical decision task to control for strategic processing.
Analyzed priming effects in pure mediated priming conditions.

Main Results:

Pure mediated priming was observed across standard and double lexical decision tasks.
Priming effects were absent in the continuous lexical decision task, suggesting it is not strategic.
Evidence supports a modified retrospective semantic matching model.

Conclusions:

Pure mediated priming is a genuine cognitive phenomenon.
The findings challenge purely associative models of semantic priming.
A modified semantic matching model offers the most robust explanation for pure mediated priming.